verifone premier portal
in 2018, we redesigned a legacy portal that customers used to submit and check service inquiries. the old site was badly outdated and difficult to navigate; the new site featured a more modern, clean, and user-friendly design.
role: art director, business unit liaison
standby app for verifone carbon
upon launching verifone’s app marketplace in late 2017, the company made a big push to build some customer engagement and business management apps. we worked with the engineering team on the UI/UX design of a wait management app for verifone carbon, a family of android-based payment devices for SMBs.
role: art director, business unit liaison
“magmile” demo
when our chicago-based product management team was in the process of pitching a yet-unreleased, android-based, multilane payment device (codename: magmile), they asked my team to produce a demo specifically showcasing multi-touch screen capabilities (e.g., pinch to zoom, swipe to rotate) and vibrant, high-definition color.
role: art director, demo script writer
carbon mobile 5 demo
this demo for the launch of verifone carbon mobile 5 in march 2018 featured media, SKU-based offers, and multiple receipt options for in-aisle checkout—perfect for the portable, android-based payment device.
role: art director, demo script writer
walk for shelter app
for the national retail federation’s 2017 BIG show, we designed and built a mobile steps tracker app for attendees, in which every step taken within the bounds of the jacob k. javits convention center in new york counted toward a charitable donation to that verifone later matched.
role: art director
v400m lodging hospitality demo
this demo was designed specifically for the north american market’s lodging hospitality industry, showcasing media, check-in, and concierge capabilities all within the payment flow of this pocket-sized payment device.
role: art director, demo script writer
keep
prior to 2016, verifone’s marketing department used a creative asset repository that was very limited (in both functionality and accessibility) and difficult to use. the CMO declared that we would do away with this system and create one of our own, built internally. this is the wireframe of keep, our new asset management and distribution portal, which was available to every single person in the company for storing and sharing files.
role: art director, QA tester
verifone academy
launched in 2016, this online learning tool facilitated sales enablement, training the sales staff on new and existing verifone solutions through extensive video tutorials. users could post comments and begin discussions with one another, and the site incentivized learning by leveling up users as they completed courses.
role: art director
carbon 10 demo
this demo was first showcased at money20/20 in 2016, where verifone’s booth had a coffee bar that we named common cents. it was designed around the premise that, using bluetooth, the carbon 10 payment device would automatically recognize the consumer at checkout and present him/her with a loyalty reward.
role: art director, demo script writer